SAN FRANCISCO, CA--(Marketwire - April 15, 2009)  [PR2WEB] -

WHAT: Weeklong Green Business Webcast Series hosted by BrightTALK™

At this free, interactive online webcast series, thought leaders from across the business world will discuss the best ways to capitalize on the "green" movement. They will explain how to leverage sustainable business practices to enhance corporate image, increase profitability, and improve operating efficiency.

Each day focuses on a particular topic: corporate social responsibility, water management, green building, green IT, and green marketing.

The presenters are all industry-leading experts on the "green" challenges and opportunities confronting businesses. These corporate and non-profit executives, scientists, attorneys, architects, engineers, and academics will share their latest environmental insights, best practices, case studies, and solutions.

WHEN: Five days beginning Monday, April 20th, and running through Friday, April 24th -- see the schedule for specific times, topics, and speakers. (The webcasts will also be immediately recorded and viewable on-demand at brighttalk.com.)

WHERE: The webcasts are available on brighttalk.com: http://www.brighttalk.com/summit/greenweek

PRESENTATIONS:

Day 1 (April 20th): Keynote Speakers -- Jo Mackness (Executive Director at the UC Berkeley Haas School of Business Center for Responsible Business) discusses "Corporate Social Responsibility and the Next Generation of Business Leaders" and William A. Swope (Vice President; General Manager, Corporate Sustainability Group at Intel Corporation) shares "Intel's Approach to Sustainability."

Day 2 (April 21st): Water Management -- Discover the most effective ways to save money, promote environmental awareness, and improve resource and facility management. Topics include: (1) "Introducing the Alliance for Water Stewardship," (2) "Water and Information Management," (3) "Building Water Sustainability into Intel's Business Processes," (4) "Global Water Trends and the Corporate Response," and (5) "Is Water the New Carbon? Corporations Expand Their Strategies."

Day 3 (April 22nd): Green Building -- Learn how to cut costs with efficient building design, and reduce environmental impacts from a planning and building perspective. Topics include: (1) "Incentives & Mandates: Regulatory Future for Green Building," (2) "Building & Operating Green in 2009-Challenges & Successes in S.F.," (3) "The Carborexic City," (4) "Nanotechnology for Green Building," (5) "Sustainability Requires Durability," (6) "The Environmental Impact of Buildings: An Inconvenient Truth," (7) "Practical Steps for Deep Green Remodeling," (8) "The Myth of Sisyphus: A Roadmap to Greening Our Buildings," and (9) "Greening our Architectural Heritage."

Day 4 (April 23rd): Green IT -- Spans strategic issues on "going green," as well as practical tips and techniques for busy IT professionals. Topics include: (1) "Green IT Assessment: Manage what you Measure," (2) "The Carbon Intent Project - Using ICT to reduce CO2," (3) "A User's Perspective: Sustainable IT at Intel," and (4) "Introduction to Climate Savers Computing Initiative: the IT Power Problem, simple actions to improve your business results and lessen your environmental impacts."

Day 5 (April 24th): Green Marketing -- Leverage consumers' growing interest in purchasing products and services from companies with strong "green" messages. Topics include: (1) "The Ten Signs of Greenwash (and how to avoid them)," (2) "Profile In Excellence: Hewlett-Packard Co: Green Trade Shows," (3) "Are Teens Willing to 'Go Green'?," (4) "Key Insights into the Sustainability Consumer," (5) "Eco-Marketing: The Intel Approach," and (6) "Save the Buyosphere! Selling Green in the Age of More, More, MORE."

ADD WEB 2.0 CONTENT TO YOUR WEBSITES: The webcasts can also be accessed (live, and later on-demand) through the BrightTALK player, which can be easily embedded onto websites and blogs. For information on how to embed a player or to participate in future summits, contact Morgan Cantrell (415-955-0553 or mcantrell (at) brighttalk.com).

ABOUT BrightTALK: BrightTALK is devoted to making webcasting the ultimate business tool for transferring knowledge. BrightTALK creates a vibrant exchange of ideas between presenters and viewers that features live, interactive access to the world's top thought leaders.

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